WEBSITES FOR REALTORS

Yes. At the very minimum, your website is your business card and your address on the internet. But it should be so much more than that. **The Center of Your Marketing Technology Stack** Your website should be the foundation for your marketing technology stack. All the applications and services you use to market yourself as a Realtor should be connected to your website. Your website should serve as a single command center for all marketing activities and be "the single source of truth" for measuring the effectiveness of all marketing, especially social media marketing. **Your 24-Hour Customer Service Center** Your website should be where you meet many customers for the first time. It should be a place where prospective customers can learn about you and your qualifications. Your website is the system you will use to manage your buyer's home search. It should include useful information, reference materials, and links to recommended reading when they have questions about any part of the transaction lifecycle. Make your website a USEFUL asset to your clients. **Proof Point** Real estate is largely an image game. You need to look competent and successful, but maybe not too successful. I never met a top producer who didn't have a website, and I never met a real estate agent who didn't have a website that was a top producer. So YES! If real estate is really your career and you want to make a lot of money, you really need a website.

Yes, including listings on your website is highly beneficial. Initially, it might seem logical that consumers would prefer Zillow, Realtor.com, RedFin, Trulia, etc., over your site. However, data shows that over 85% of all activity on agent websites is spent looking at listings, as measured by Google Analytics. This trend is consistent across all agent sites throughout the year. A full-featured IDX site includes at least basic CRM functionality, allowing you to use your site, not the MLS, to set up saved searches and listing alerts for your clients. You can monitor what houses they like and what else they're looking at. The most successful agents use their websites to manage buyer activity. Using Microsoft's "Clarity" technology, we can create simulated movies of each visitor's actions on your website. It's fascinating to see how users navigate your site, what information they read, and how they browse listings. Here's a sample (NOTE: There is no audio). For full-time, established Realtors, a full-featured IDX website with at least basic CRM is essential. It's a cost of doing business. However, if you're new, part-time, or working on referral, start with a Basic Website for Realtors. As you continue to work hard and generate business, you'll know when it's time to upgrade.

The initial service period is a 6-month subscription. After 6 months, the subscription renews automatically on a monthly basis. You may cancel at any time with 30 days' written notice.

Every client/Realtor is expected to learn the basics of blogging and add content to the site via the blog. The Wix platform is designed to be user-friendly and accessible to non-technical users, allowing you to quickly learn to make updates and changes to your site. For non-technical users, our support plan includes 1 hour per month of website maintenance, design, etc. You can use this service for help with blogging or any other site changes. Time beyond 1 hour per month will be billed at our standard hourly rate.

Yes, we provide 24x7 support for your website. Of course we'll address any changes or fixes immediately! But to us, "Support" means literally anything you need. We'll publish your blog posts, help you publish those posts to social media, analyze your site traffic and offer general advice. Time and time again, our clients tell us that the speedy, helpful and friendly support we offer is the #1 thing they love about Loudoun Digital.

Yes. You fully own your website! What does that mean? It means that all data (e.g. Google Analytics) generated by your website is yours to take with you should you cancel. The same goes for any content you've created on the site. You can take all of your blog posts with you if you decide to move to a new website. Also true for any images or video developed for your site. All of your digital assets are valuable and belong to you exclusively. In the event you move to another service, you'll find us extremely cooperative in helping you make a smooth transition. You should know that there is a large universe of Wix designers and developers. If and when you decide to move on, you'll have options.

No problem. Your Loudoun Digital website is easy to rebrand. In most cases, the work to rebrand your website is covered under your support plan and won't cost you any extra money. Your website is designed to be the foundation of your real estate practice, for life, regardless of your branding.

Nope. If you already have a domain registered elsewhere, we can connect it to your new website. If you don't already have a domain registered, we'll provide one for you at no additional cost.

If the only thing you do is launch a website, your expectations for leads should be near zero. Although an experienced SEO expert will rigorously optimize your site for discovery on Google, Bing, ChatGPT and other search engines, it's not realistic to believe that a significant number of new clients will come from organic search traffic alone. It's a much more competitive world out there, especially with the rise of AI. Your website requires care and feeding to attract and engage an audience. For your website to really generate a significant lead flow, we will recommend and help you with: - New content creation. With AI, creating new blogs, articles and FAQs is faster and easier than ever. Google favors sites that consistently publish new content. - Social media marketing - We recommend a robust presence on social media. At a minimum, you should be promoting all of your Coming Soons and Just Listeds with a blog post. With Wix's AI Marketing Agent you can create, schedule and publish new content simultaneously on Instagram, Facebook, LinkedIn, YouTube and Pinterest. - Advertising. We have a proven, end-to-end, digital strategy that has worked in markets all over the US. We can also help you manage your own preferred media mix including: - Google Local Services Ads - Google Search Ads - YouTube - Google Display (Web banners) - Meta including Instagram, Facebook and Threads - Remarketing - Geofencing Top producing agents with annual transaction volumes north of $20M commonly spend $2,500 a month or more driving qualified traffic to their website. The do this confidently once they've proven the ROI. But you can genuinely start with $20 a month in advertising and step your way into larger spend as your business grows. Talk to us about a custom strategy to keep your website thriving that's a match for your skills, interests, limited time and budget.