TRUSTWORTHINESS - From the beginning, I always wanted us to be like that local car mechanic you trust to always tell you the truth. We never want to sell you anything you don't need. We never want to promise things we can't deliver. We'll never try to sell you that new shiny thing just because it's new and shiny. If we don't know the answer, we'll tell you that -- and do our best to find the right answer. 
 

RESULTS ORIENTED - We assume that your business interests are focused on the bottom line. It doesn't matter how pretty your website or digital ads are. It only matters if our work helps you accomplish your business goals. Perfect is the enemy of the good enough. We provide solutions that drive revenue, period.
 

DISPASSIONATE - I've spent more than 25 years of my career in some way or another connected to the "creative arts". One of the most valuable lessons I learned along the way is not to become emotionally attached to my creations. At the drop of a hat, you need to be ready to "Kill Your Darlings" -- which is to say, abandon a design or a thoughtfully written piece of copy. No matter how much we loved something in the lab, it only matters if our clients love the work. We'll never bully you into accepting something based on how we felt about it.
 

GENEROUS - We regularly seek out charitable organizations and offer our services pro bono. We are grateful for our skills and capabilities and it brings us joy to share them with others in need. This principle extends to our paying clients as well. We want to give you "a baker's dozen". We love to put extra value and extra effort into our work, even if we can't charge for it.