A media manager on a digital marketing team is responsible for developing and implementing strategies to optimize media campaigns across various channels, such as social media, email marketing, paid advertising, and content marketing. Their responsibilities may include:
Developing and executing media campaigns across various channels to meet business goals and objectives.
Analyzing and optimizing media campaigns to improve engagement, reach, and conversion rates.
Collaborating with other teams, such as content producers and designers, to ensure that media campaigns are integrated effectively.
Conducting market research to identify new opportunities and emerging trends in media channels.
Monitoring media trends and staying up-to-date with emerging media technologies and best practices.
Developing and managing media budgets to ensure effective use of resources.
Tracking and reporting on media performance metrics, such as engagement rates, click-through rates, and conversion rates, to inform campaign optimization and future planning.
Managing media partnerships and relationships with media vendors.
Overall, a media manager on a digital marketing team plays a critical role in developing and executing media campaigns that drive business goals and objectives, while optimizing for engagement, reach, and conversion rates.